De-risking startup decisions with evidence
UnfairGaps is a B2B market intelligence platform that catalogs real business problems with verified financial evidence. We help founders, investors, and consultants make informed decisions before committing capital.
Our Methodology
Every business problem in our catalog goes through a structured validation pipeline. We don't rely on opinions or surveys — we look for financial evidence from verified open sources.
Data Collection
We aggregate data from consulting reports, regulatory filings, industry publications, and financial disclosures across 9 country markets.
Financial Validation
Each problem includes documented financial losses, affected stakeholders, and source citations. No unverified claims make it into the catalog.
Multi-Market Coverage
Problems are cataloged per country with local regulatory context, ensuring relevance for founders building in specific markets.
AI-Powered Analysis
Our AI scanner produces Execution Kits — competitor briefs, customer discovery scripts, lead lists, and legal landscape analysis.
The Team
Aian Back
Founder & CEO
B2B market intelligence specialist with background in data analytics and startup validation. Building UnfairGaps to help founders make evidence-based decisions instead of guessing which problems are worth solving.
LinkedIn ProfileOur Sources
We aggregate and structure data from 55+ verified source categories:
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