Unfair Gaps🇦🇪 UAE

Marketing Services Business Guide

33Documented Cases
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All 33 Documented Cases

تسريب الإيرادات من فواتير مرفوضة

2-5% revenue leakage (AED 20,000-50,000/year for mid-size agency); AED 375,000 turnover threshold triggers VAT scrutiny

Marketing retainers involve periodic billing; manual processes miss upsells or cause pricing errors, amplified by e-invoicing rejection risks.

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تأخر السداد والتحقق البطيء (Payment Processing Delays & Verification Bottlenecks)

AED 50,000–150,000 annually (estimated from: 20–50 freelancers × AED 2,000–5,000 per payment × 7-day avg delay @ 8% annualized cost of capital, plus 10–20 hours/month staff time on manual reconciliation @ AED 150/hour = AED 18,000–36,000/year).

Payment settlement in UAE typically involves local acquiring banks and licensed PSPs. For vendor/freelancer payments, manual verification steps (identity checks, bank account validation, tax compliance) delay payouts. Stripe and PayTabs both require account setup and verification before processing can begin. Standard settlement time is 2-5 business days for local transfers, but manual verification can extend this to 7-14 days. For service-based businesses paying multiple freelancers weekly, cumulative delays compound cash flow friction.

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عقوبات ضريبة الشركات 9% على الأخطاء في تسعير الحملات

9% Corporate Tax on AED 1M+ campaigns + AED 20,000 audit penalties; 2-5% revenue adjustment

Strategy proposals to affiliates or international clients require Transfer Pricing docs; manual errors common in creative services valuation.

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أخطاء قرارات تخصيص الميزانية

20-30% wasted ad spend due to misallocation (AED 2,000-3,000 on AED 10,000 budget)

Failure to analyze historical spend data causes suboptimal channel splits like Search vs PMax.

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