Fehlentscheidungen durch ungenaue Erlöszuordnung nach Events

Definition

Hospitality accounting guidance in Australia notes that restaurant and event businesses handle multiple payment methods and revenue streams, and that events & functions are billed via contracts with deposits and final payments.[2] This complexity requires careful tracking and reconciliation to understand performance by event and product. Where post-event billing is compiled manually (combining deposits, final invoice adjustments, incidentals and surcharges), revenue may be posted to generic accounts or wrong cost centres, obscuring which event types or menu packages are profitable. Without accurate event-level reporting, managers often continue to sell underpriced packages or over-staff certain event formats, thinking they are profitable when they are not. While this does not trigger direct regulatory penalties, it results in structural under-pricing and margin erosion. Industry experience in hospitality suggests that poor cost and revenue attribution can easily erode 2–5% of potential gross margin because prices and staffing levels are not adjusted to true economics.

Why This Matters

The Pitch: Catering players in Australia 🇦🇺 often misjudge which event types and clients are truly profitable because post-event billing data is messy. Automating event-level revenue and cost allocation from invoices, POS and accounting can recover 2–5% margin by enabling better pricing and labour decisions.

Affected Stakeholders

Business owners, CFOs/finance managers, Event sales managers, Operations managers

Related Business Risks