Umsatzverlust durch fehlende oder falsch kalkulierte Zusatzleistungen im Angebot

Definition

Guidance for catering businesses in Australia emphasises clear and accurate pricing as part of ACL compliance.[4] However, most small and mid-sized caterers build proposals manually, often reusing old spreadsheets or Word documents. Because event proposals and contracts act as the commercial baseline, any omission (e.g. public holiday surcharges, additional staff hours beyond a set service window, equipment hire, travel fees, cakeage/corkage, overtime kitchen staff, pack-down fees) typically cannot be charged later without breaching expectations or risking ACL disputes about unclear pricing.[4] Industry practice shows that many operators choose to absorb such under-quoted costs to avoid complaints. Logic-based estimation: for a caterer with annual event revenue of AUD 1–2 million, it is realistic that 10–20% of events have uncharged extras worth 5–15% of the event value (because of forgotten line items or conservative quoting), resulting in an effective 3–8% annual revenue leakage. For example, on a AUD 10,000 wedding, missed overtime and equipment charges of AUD 500–1,000 are common when not clearly pre-specified in contracts.

Why This Matters

The Pitch: Australian 🇦🇺 caterers regularly lose 3–8% of potential event revenue through missed upsells and under-quoted services in proposals. Automating dynamic pricing, upsell suggestions and standardised inclusions in contracts can recapture tens of thousands of dollars per year.

Affected Stakeholders

Owner / managing director, Sales manager, Event sales coordinators, Operations manager, Finance manager / bookkeeper

Related Business Risks