🇦🇺Australia

2 verified sources

Definition

Suboptimal payment processing in event registration causes high friction, resulting in quantifiable revenue leakage from incomplete transactions.

Key Findings

  • Financial Impact: 2-5% revenue loss from cart abandonment (industry standard for manual/poor UX registration)
  • Frequency: Per event registration campaign
  • Root Cause: Non-optimized payment gateways, lack of local methods (e.g., Afterpay), complex forms

Why This Matters

The Pitch: Events Services lose 2-5% revenue to cart abandonment in Australia 🇦🇺. Seamless payment automation captures full sales potential.

Affected Stakeholders

Marketing Teams, Sales Directors

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Financial Impact

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Current Workarounds

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Methodology & Sources

Data collected via OSINT from regulatory filings, industry audits, and verified case studies.

Evidence Sources:

Related Business Risks

Superannuation Guarantee Shortfalls from Payment Delays

20% SG Charge on unpaid super (e.g., AUD 230 charge on AUD 1,000 shortfall per employee/month)

Delayed GST/BAS Lodgement Penalties

AUD 222 per late BAS lodgement (minimum penalty); up to AUD 1,110 for repeated failures

Verzögerte Meilenstein-Zahlungen durch manuelle Rechnungsstellung

Quantified: 15–30 extra DSO days on 30–40% of revenue, tying up ~A$500k–A$1.5m working capital for a A$5–10m agency → A$25,000–A$150,000 p.a. financing/opportunity cost; plus ~10–20 hours/month of manual reconciliation and chasing payments.

Nicht abgerechnete Zusatzleistungen und Mehraufwände bei Events

Quantified: 2–5% revenue leakage from unbilled extras and scope creep → A$100,000–A$250,000 p.a. on A$5m revenue; plus additional write-offs after client disputes.

Überhöhte Zahlungsgebühren und vermeidbare Transaktionskosten

Quantified: A$2.50 per ticket on low-priced tickets and 5–7% fees on high-value tickets, fully or partially absorbed by the organiser → A$80,000–A$120,000 p.a. for ~40,000 tickets; optimisation can save A$30,000–A$60,000 p.a.

Kundenabbruch durch eingeschränkte Zahlungsoptionen und komplizierte Bezahlprozesse

Quantified: 5–10% potential revenue loss from checkout/payment friction → A$100,000–A$200,000 p.a. on A$2m target ticket revenue; plus extra staffing cost for handling cash/cheques at A$1,000–A$3,000 per large event.

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