Nicht realisierte Matching-Geschenke durch fehlgeschlagene Verifizierung

Definition

Corporate matching-gift programmes in Australia (e.g. NAB, ANZ) require employees to submit detailed information about their donations, which is then verified by the employer or its CSR platform before the match is paid.[2][3][4] In many schemes, the contributor and the recipient organisation must complete and return a matching gift application form with supporting documentation, often on paper or through separate portals.[2][8] This multi-step, largely manual verification process causes friction and confusion, so many donors never complete the request or submit incorrect/incomplete information. Vendors like Double the Donation explicitly note that many nonprofits and schools "miss out on matching gift revenue" because donors need help uncovering their eligibility and navigating the company’s program.[3][4] Their customers report a 27 % increase in matching-gift revenue after implementing automated matching-gift tools that identify eligible donors, guide them through submissions, and track matches to completion.[3] This implies that, prior to automation, roughly a quarter of potential matching revenue is systematically lost due to process failures in verification and processing.

Why This Matters

The Pitch: Fundraising teams in Australia 🇦🇺 waste schätzungsweise 20–40 % ihres potenziellen Matching-Gift-Umsatzes, weil die Verifizierung und Bearbeitung von Matching-Geschenken manuell und donor‑getrieben läuft. Automatisierung der Identifikation, Verifizierung und Einreichung von Matching-Gifts direkt aus dem Spendenformular eliminiert diesen Ausfall.

Affected Stakeholders

Leiter:in Fundraising/Development, Corporate Partnerships Manager, Donor Relations Manager, Finance/Revenue Accounting, CSR-/Workplace-Giving-Manager auf Unternehmensseite

Related Business Risks