Fehlkalkulierte Festpreise durch unzureichende Umfangsdefinition

Definition

Design brief templates from Australian government resources emphasise defining objectives, deliverables and constraints clearly at the start to set expectations between the business and the designer.[8] Creative brief guidance for graphic design highlights the need to capture project goals, deliverables and timelines in detail before estimating work.[3][5][7] Where studios skip this and rely on quick, informal descriptions, they often underestimate complexity (e.g. extra formats, languages, stakeholder rounds), locking in fixed fees that fail to cover actual labour. In practice, if a project priced at AUD 1,500 is scoped for 10–12 hours but takes 16–18 hours because missing requirements only emerge later, the effective hourly rate drops by 25–35%. If such underquoting affects even 20% of annual fixed‑fee work for a studio billing AUD 250,000 per year, lost gross profit can easily reach AUD 12,500–25,000.

Why This Matters

The Pitch: Graphic design businesses in Australia 🇦🇺 lose 10–25% margin on many fixed‑fee projects because early scoping is based on guesswork. Standardised intake questions and historical data can improve pricing accuracy and recover tens of thousands in profit.

Affected Stakeholders

Studio Owner, Creative Director, Account Manager, Freelance Designer who prices on fixed fees

Related Business Risks