Ungelöste Lizenzgebühren durch ineffizientes Reporting

Definition

Australian guides on operating a branded licensing business emphasise that licensing agreements must spell out how fees, royalties or payments will be calculated and paid, and that licensees must provide performance reporting and data.[2][3] In practice, many brand licensing relationships rely on licensees self‑reporting sales of branded products in spreadsheets or emails, which are then manually reconciled to invoices. Without tight controls over brand asset usage (which SKUs, territories and channels may use the mark), licensors struggle to reconcile reported sales to actual product in market. Any missing, late or inaccurate reports directly translate into unbilled royalties. LOGIC: Industry benchmarks for royalty audit findings internationally often show 5–15 % under‑reporting where licensees self‑report without automated controls; applied to an Australian program generating AUD 500,000–1,000,000 in expected annual royalties, this implies AUD 25,000–150,000 p.a. of revenue leakage. Over a 5‑year term this compounds to AUD 125,000–750,000 in lost income. The risk is higher where scope, territory and quality usage rules are complex, as described in Australian trade mark licensing guidance.[3]

Why This Matters

The Pitch: Marketing and brand owners in Australia 🇦🇺 commonly leak 5–15 % of potential licensing revenue (AUD 25,000–150,000 p.a. for a mid‑size program) due to inaccurate licensee reporting and weak brand asset tracking. Automating licence usage tracking, royalty calculations and exception alerts captures this revenue.

Affected Stakeholders

Licensing Manager, Finance Manager / Controller, Brand Owner / CMO, External Licensing Agency, Accounts Receivable Team

Related Business Risks