LTV-CAC Mismatch Decisions
Definition
Industry data shows need to match CAC to LTV; failure leads to unprofitable growth, common in AU/APAC markets with variable CPI.
Key Findings
- Financial Impact: AUD 10–30+ CAC without LTV match, risking 20-40% budget waste[1]
- Frequency: Ongoing per campaign cycle
- Root Cause: Lack of integrated CAC-LTV visibility in manual processes
Why This Matters
The Pitch: Mobile Computing Software in Australia 🇦🇺 lose 20-40% ad budget on poor LTV-CAC decisions. Automation provides real-time matching to recover spend.
Affected Stakeholders
Product Managers, CEOs, Investors
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Evidence Sources:
Related Business Risks
Initial User Acquisition Budget
Marketing & Acquisition Fees
User Acquisition Cost Overruns
Delayed Ad Revenue Verification
Misallocated Ad Spend Insights
GST Reconciliation Errors in App Store Fees
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