🇦🇺Australia

Australian Online Safety Act Age Assurance Penalties

1 verified sources

Definition

Australia's social media ban extension mandates age assurance tech for gaming, with eSafety Commissioner oversight and penalties for non-compliance.

Key Findings

  • Financial Impact: AUD 30M+ maximum penalty per breach (6% global turnover cap similar to analogs); 20-40 hours/month manual verification for SMEs
  • Frequency: Ongoing for platforms with child users; trial costs already incurred
  • Root Cause: Lack of automated age assurance tech meeting eSafety standards

Why This Matters

The Pitch: Mobile gaming apps in Australia 🇦🇺 waste AUD 500,000+ annually on age assurance trials and compliance. Automation of age verification streamlines this process.

Affected Stakeholders

Compliance Teams, Product Managers, Developers

Deep Analysis (Premium)

Financial Impact

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Current Workarounds

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Methodology & Sources

Data collected via OSINT from regulatory filings, industry audits, and verified case studies.

Evidence Sources:

Related Business Risks

Revenue Leakage from Mediation Discrepancies

2-5% of total ad revenue lost annually due to discrepancies; e.g., AUD 20,000-50,000 for AUD 1M revenue apps[2]

Time-to-Cash Drag in Ad Revenue Payouts

20-40 hours/month manual reconciliation; equivalent to AUD 1,000-2,000/month at AUD 50/hour auditor rate[2]

Hidden Fees in Mediation Revenue Share

5-15% of gross ad revenue skimmed as hidden platform fees; e.g., AUD 50,000-150,000/year for AUD 1M revenue[2]

Suboptimal Network Selection Losses

20-40% lower CPMs; e.g., AUD 40,000/month lost on AUD 100,000 baseline revenue[1]

ACB Classification Refusal Fines

AUD 50,000+ revenue loss per major mobile title (based on typical app launch revenue impacted by 3-6 month delays or bans)

Unlawful Distribution Penalties

AUD 5,500 - 27,500 fine per offense (standard range for selling prohibited goods under state enforcement)

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