Fehlentscheidungen bei Eventformat und -kalkulation

Definition

Australian fundraising strategy resources encourage boards and fundraising committees to set clear goals and critically analyse what works in their fundraising mix.[6][3] However, where event revenue and cost data are stored in disparate spreadsheets and not allocated accurately to each event, management cannot see true net profit by event type, channel or audience. As a result, they may continue running labour‑intensive events with low net yield per staff hour or per attendee, or underprice high‑demand gala tickets and sponsorship packages. Industry experience suggests it is common for charities to operate events whose net margin is 10–30% lower than achievable benchmarks for similar audiences, equating to AUD 20,000–60,000 in forgone net income on a AUD 200,000–300,000 event. Across a portfolio of events, this can translate into six‑figure annual opportunity costs.

Why This Matters

The Pitch: Australian 🇦🇺 philanthropic fundraisers frequently lose 10–30% of potential net proceeds by persisting with underperforming event concepts and pricing. Data‑driven forecasting and scenario modelling helps shift resources to higher‑yield formats.

Affected Stakeholders

CEOs and boards of charities, Fundraising and development directors, Event strategy managers, Financial planning and analysis (FP&A) staff in larger NFPs

Related Business Risks