Umsatzverluste durch abgebrochene oder verschobene politische Werbekampagnen

Definition

Political advertising is a major component of election campaigns, with parties spending millions of dollars per election on advertising, a large share of which is booked on radio and television.[4] Because broadcasters are bound by licence conditions to carry correct ‘written and authorised by’ particulars and to comply with blackout periods and reasonable access obligations, they must withhold or adjust spots that do not meet disclosure or timing requirements.[3][4][5] When traffic and compliance checks are manual, incomplete authorisation details from buyers frequently trigger back‑and‑forth clarifications and internal compliance approvals, delaying campaigns beyond peak reach windows. Given that the final three days before polling are subject to an electronic media blackout on political ads,[4] delays can cause high‑rate late‑campaign spots to be cancelled outright. Conservatively assuming a mid‑size commercial radio/TV network sells AUD 2–3 million of political inventory each federal election (a fraction of total spend), and that 2–3% of that inventory is lost or given away as make‑goods due to disclosure‑related delays or errors, this equates to AUD 40,000–90,000 in revenue leakage per election cycle (logic).

Why This Matters

The Pitch: Radio and TV broadcasters in Australia 🇦🇺 lose tens of thousands of AUD per election cycle in unfilled or make‑good political ad inventory due to slow manual disclosure checks. Automating authorisation capture and schedule validation allows full monetisation of high‑yield election spots.

Affected Stakeholders

Sales Directors, Agency Sales Teams, Traffic and Scheduling Managers, Commercial Finance and Revenue Assurance, Campaign Operations

Related Business Risks