Bad Pricing Decisions from Guesswork
Definition
Lack of visibility into sales data and elasticity leads to suboptimal pricing strategies in promotional management.
Key Findings
- Financial Impact: 15-30% margin erosion per markdown event; AUD 10,000-30,000 lost per campaign
- Frequency: Per promotional event (monthly)
- Root Cause: No performance tracking or demand modeling
Why This Matters
The Pitch: Apparel businesses in Australia lose 15-30% potential margin per promotion due to data-blind decisions. Pricing software prevents this.
Affected Stakeholders
Merchandising Director, Pricing Analyst
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
Pricing Errors and Margin Erosion
Excess Inventory Holding Costs
Churn from Inconsistent Pricing
Hohe Verwaltungsaufwände durch manuelle Provisionsabrechnungen
Strafzahlungen wegen fehlerhafter Provisionsabrechnung und Unterschreitung des Mindestlohns
Unerwartete Provisionskosten durch falsch designte Provisionsmodelle
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