Entgangene Umsätze durch nicht genutzte erweiterte Garantien

Definition

Australian furniture and homewares brands such as Artiss, Boori, Eurotec Australia and Pago International explicitly promote extended or enhanced warranty coverage conditional on product registration within 30–60 days.[4][5][6][8] For example, Artiss offers an extended warranty if the product is registered within 60 days and the customer can present proof of purchase.[4] Similar schemes are common in modular furniture and equipment markets to create post‑sale touchpoints and differentiate with long coverage.[3][8] In the retail furniture segment, the same registration funnel is also used to cross‑sell fabric protection, care kits, and future service plans. Where registration relies on manual paper cards, non‑mobile‑friendly webforms, or QR codes that are not explained at delivery, completion rates are often below 40–50%. Industry experience with analogous whitegoods and electronics programs indicates that robust digital journeys can lift registration rates by 20–40 percentage points, typically associated with 5–15% attach rates for paid care plans or accessories. For a retailer selling AUD 10m of furniture annually, 5% incremental attach at an average AUD 120 warranty/plan price represents AUD 60,000 per year of otherwise unrealised high‑margin revenue tied directly to the registration process.

Why This Matters

The Pitch: Retail furniture players in Australia 🇦🇺 lose 10–30% of potential add‑on warranty and care‑plan revenue because customers do not complete warranty registration. Automation and integration of the registration journey at point‑of‑sale and post‑purchase can recover these upsell opportunities.

Affected Stakeholders

Head of Retail/Stores, E‑commerce Manager, After‑sales / Warranty Manager, Chief Revenue Officer or Sales Director, Marketing & CRM teams

Related Business Risks