🇦🇺Australia

Media Engagement Cost Overruns

1 verified sources

Definition

Think tanks sink costs into developing media strategies like press releases to boost attention, but without automation, this results in high labor hours for tracking mentions across outlets.

Key Findings

  • Financial Impact: 20-40 hours/month staff time at AUD 50-100/hour
  • Frequency: Ongoing for active media engagement
  • Root Cause: Manual tracking of media mentions in databases like Factiva without automated tools

Why This Matters

The Pitch: Think tanks in Australia 🇦🇺 waste 20-40 hours/month on manual media tracking. Automation of impact monitoring eliminates this inefficiency.

Affected Stakeholders

Media Officers, Policy Researchers, Communications Teams

Deep Analysis (Premium)

Financial Impact

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Current Workarounds

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Methodology & Sources

Data collected via OSINT from regulatory filings, industry audits, and verified case studies.

Evidence Sources:

Related Business Risks

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