Churn from Failed EFT Setup in Memberships
Definition
Errors in manual EFT setup lead to payment declines, triggering cancellations during cooling-off or triggering disputes.
Key Findings
- Financial Impact: AUD 500-2,000 per lost member (avg. annual membership value); 5-10% churn rate
- Frequency: Per failed EFT transaction
- Root Cause: Manual entry errors in payment details during agreement processing
Why This Matters
The Pitch: Fitness services in Australia 🇦🇺 lose 5-10% revenue from EFT failures. Automation of EFT setup during agreement processing recovers this churn.
Affected Stakeholders
Front Desk Staff, Billing Teams
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
Delayed Cash from Manual Agreement Processing
ACCC Consumer Law Fines for Gym Contracts
Churn from Billing Friction
Delayed CCS Payments and High AR Days
Unbilled Hourly Services and No-Shows
STP Phase 2 and Payroll Tax Non-Compliance
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