Kunden- und Händlerabwanderung durch umständliche Echtheitsnachweise

Definition

Authentication workflows for luxury goods in Australia frequently involve multiple steps and documentation requirements. Some businesses ask sellers to provide any brand paperwork and receipts they have, including certificates from brands like Cartier and Van Cleef & Arpels, yet note that such certificates are only available for about half of purchased items, leaving many transactions to be scrutinised more intensively.[4] Resellers emphasise that every item is meticulously examined by expert authenticators, often leveraging high‑tech tools such as Entrupy’s AI and microscopic imaging, which, while improving accuracy, also introduces operational complexity.[2][7][10] To offer additional peace of mind, one reseller allows customers to purchase a Certificate of Authenticity for AUD 40 within six months of purchase, meaning that customers who need documentation for insurance or resale must engage in another interaction and pay a separate fee.[7] Other providers position multi‑layered processes (initial examination by consignment experts, external authentication partners, and AI checks) as core to their reputation.[2][8][9][10] Where these steps are not well‑designed, they can cause delays in listing items, slow response times to prospective buyers, and require repeated information from consignors. For wholesalers and consignment operations, even modest drops in conversion rates or consignor retention due to perceived hassle can materially impact revenue: if a business sources AUD 5 million in stock annually and loses just 5% of potential supply or sales opportunities due to friction in authentication and documentation, that equates to approximately AUD 250,000 of foregone top‑line revenue each year, plus lost downstream commission or margin. Simplifying document capture, providing instant digital proof of authenticity, and limiting redundant steps can mitigate this churn.

Why This Matters

The Pitch: In Australia 🇦🇺, wholesale luxury and jewellery players risk losing 5–10% of potential consignments and sales when authentication and provenance checks are slow or paperwork‑heavy. Streamlined digital intake and instant provenance verification can recover this lost volume and associated margin.

Affected Stakeholders

Head of Sales, E-commerce Manager, Consignment Manager, Customer Experience Manager, Marketing Director

Related Business Risks