Customer Churn from Friction
Definition
Partial forms allow abandonment, email-based processes add friction, and delays deter time-sensitive buyers, resulting in lost wholesale accounts.
Key Findings
- Financial Impact: 10-20% lost deals; AUD 10,000+ annual revenue per 50 abandoned applications
- Frequency: Per new prospect application
- Root Cause: Paper/email forms, partial completions, and processing delays
Why This Matters
The Pitch: Australian wholesalers lose 10-20% of deals due to credit application drop-off. Online automation captures these lost sales.
Affected Stakeholders
Sales, Business Development
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
Credit Approval Delays
Bad Credit Decisions
Late Payment Penalties Forgone
Paper Invoice Processing Delays
Delayed GST Tax Invoices
AR Ledger Errors
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