Vazamento de receita por disputas em revenue sharing de ads mobile
Definition
CADE settlements highlight revenue-sharing risks in mobile ads; manual reconciliation misses unbilled shares from OEM/operator deals.
Key Findings
- Financial Impact: 1-3% ad revenue leakage per network agreement
- Frequency: Per quarterly reconciliation cycle
- Root Cause: Opaque revenue-sharing terms under CADE monitoring without audit trails
Why This Matters
The Pitch: Mobile computing firms lose R$1-3% ad revenue to reconciliation disputes. Automated tracking ensures full revenue capture.
Affected Stakeholders
Ad Partnerships Manager, Revenue Assurance, Compliance Officer
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
Multas por rejeição de NF-e na reconciliação de receita publicitária
Atraso no Time-to-Cash por reconciliação manual de receita de ads
Multas por Não Conformidade com LGPD
Custos de Implementação Manual de Consentimento LGPD/COPPA
Multas por Não Conformidade com Classificação Etária no App Store
Atrasos em Revisão do App Store e Perda de Capacidade
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