Kapazitätsverlust durch sinkende TV-Werbeeinnahmen
Definition
Traditional TV advertising revenues decline 7% to €3.3bn in 2025, while streaming grows 15% to €1.9bn, causing capacity loss in legacy inventory management.
Key Findings
- Financial Impact: €300m revenue decline (7% drop from €3.6bn to €3.3bn)
- Frequency: Annual, ongoing market shift
- Root Cause: Manual delays in adapting trafficking to fragmented channels
Why This Matters
This pain point represents a significant opportunity for B2B solutions targeting Cable and Satellite Programming.
Affected Stakeholders
Ad Sales Manager, Inventory Trafficker, Programmatic Specialist
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
Einnahmeverluste durch ungenutzte Werbeplätze
Kundenabwanderung durch ineffiziente Inventarverwaltung
Rundfunkbeitrags-Pflichtverstöße bei Kabel-TV-Unternehmen
Verpasste Affiliate-Gebührenerhöhungen
Verzögerte Kabel-Kabelgebühren-Einzug
Fehlentscheidungen bei Rate-Verhandlungen durch fehlende Markttransparenz
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