Unbilled Servicezeiten und fehlende Leistungserfassung in Genehmigungsprozessen
Definition
Manual approval processes in creative services generate significant 'invisible' work—stakeholder calls, email coordination, revision tracking, document management. This work is often not captured in timesheet systems or billing systems. Agencies cannot bill clients for this coordination overhead, resulting in revenue leakage. Combined with the 50% revenue decline reported in German e-commerce (which includes service providers), agencies face margin pressure and unbilled time represents material loss.
Key Findings
- Financial Impact: 5-10 unbilled hours/week per team × €75-150/hour blended rate = €19,500-78,000/year per team
- Frequency: Weekly - continuous leakage on every brief cycle
- Root Cause: Manual workflows with no time tracking integration, unclear cost allocation rules, ad-hoc scheduling with no audit trail
Why This Matters
This pain point represents a significant opportunity for B2B solutions targeting Marketing Services.
Affected Stakeholders
Account Managers, Project Managers, Billing/Finance, Time & Attendance Managers
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
Manuelle Genehmigungsprozesse und Bottlenecks in der Briefing-Freigabe
Übermäßige Reworking und Zusatzkosten durch fehlende Briefing-Standards
Verzögerte Lieferantenzahlungen durch E-Rechnungsmandat
Betrug durch gefälschte Freelancer-Rechnungen
DATEV-Integrationsfriction Kosten
Manuelle Verzögerungen im Spend Tracking
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