Fehlentscheidungen durch mangelnde ROI-Transparenz
Definition
In real estate brokerage, marketing spend (e.g., ads, virtual tours) lacks precise ROI analysis, causing over-allocation to low-yield channels amid commission splits from 2020 reform reducing margins.
Key Findings
- Financial Impact: 2-5% marketing budget loss (€10,000-50,000/year for mid-size broker)
- Frequency: Ongoing per campaign cycle
- Root Cause: Manual tracking without DATEV integration fails GoBD visibility requirements
Why This Matters
This pain point represents a significant opportunity for B2B solutions targeting Real Estate Agents and Brokers.
Affected Stakeholders
Marketing Manager, Broker Owner, CFO
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
GoBD-Verstöße bei Marketingbuchführung
Übermäßige Marketingkosten durch Ineffizienz
Verpasste Upsells durch ungenaue ROI-Daten
Unlautere Absprachen zur Umgehung des Provisionssplits
Fehlkalkulation der Provisionsaufteilung
GoBD-Verstöße bei Provisionsabrechnung
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