Engpässe in der Auftragsabwicklung durch manuelle Spezifikationsprüfung
Definition
Order enters system; salesman sends specification to customer for approval. Customer delays response (busy, traveling). After 1 week, order is re-sent. Approval arrives; production team finds material out-of-stock, re-sources from alternate supplier. Manufacturing delayed 1–2 weeks. Customer grows impatient, cancels order. Typical SME: 5–10% of custom orders abandoned = €50,000–€200,000 annual lost revenue (assuming €1M–€2M custom millwork revenue annually). Capacity utilization: 60–70% instead of 80–90%.
Key Findings
- Financial Impact: €50,000–€200,000/year lost revenue (5–10% order cancellation); 30–50% capacity underutilization = €100,000–€300,000 potential upside forgone.
- Frequency: Continuous; peaks during seasonal demand (Q1, Q3–Q4).
- Root Cause: Lack of automated workflow; no real-time customer notification; no capacity planning system; email-based coordination.
Why This Matters
This pain point represents a significant opportunity for B2B solutions targeting Retail Building Materials and Garden Equipment.
Affected Stakeholders
Sales Representative, Order Processing, Production Scheduler, Material Procurement, Customer Service
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Financial Impact
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Current Workarounds
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Methodology & Sources
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Related Business Risks
Nichteinhaltung der E-Invoicing-Mandate (ZUGFeRD/XRechnung)
Fehlende Rechnungen und Preisabweichungen bei Sonderanfertigung
Material- und Arbeitskostenverschleiß durch Supply Chain Act (LkSG) Compliance
Nacharbeiten und Reklamationen durch fehlerhafte Spezifikationen
Zahlungsverzögerungen und Forderungsausfall durch unvollständige Rechnungen
Fehlerhafte Einkaufs- und Preiskalkulationen durch fehlende Marktdaten
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