Verzögerter Zahlungseingang und hoher manueller Aufwand bei Spendenquittungen

Definition

German zoos typically process sponsorships via application forms and bank transfers. Zoo Duisburg requires donors to fill out an animal sponsorship application, send it by post, fax or email and then transfer the donation amount; only after receipt is a certificate created and, for sponsorships over 200 €, a donation receipt is automatically issued.[1] Zoo Berlin similarly relies on donors transferring the sponsorship amount to its donation account; official donation receipts are sent at the beginning of the next calendar year.[2] Frankfurt Zoological Society and Deutscher Tierschutzbund also issue annual donation receipts to sponsors.[5][6] This approach generates multiple manual steps: capturing donor data from forms, reconciling bank transfers with sponsorship records, creating and mailing certificates and Zuwendungsbestätigungen. Under German tax rules, donation receipts must meet formal requirements (BMF-muster for § 10b EStG), so many institutions keep this centralized and manual, further adding workload. Each manual booking and receipt can easily take 5–10 minutes of administrative time when including data entry and correspondence. For organizations handling thousands of small sponsorships, this converts into dozens of staff hours per month and slower confirmation for donors, which can delay follow-on payments or upgrades.

Why This Matters

This pain point represents a significant opportunity for B2B solutions targeting Zoos and Botanical Gardens.

Affected Stakeholders

Verwaltungsleitung, Buchhaltung/Finanzbuchführung, Fundraising/Spenderverwaltung, IT/Digitalisierung, Kaufmännische Direktion

Related Business Risks