Unfair Gaps🇮🇳 India

Marketing Services Business Guide

15Documented Cases
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All 15 Documented Cases

मैनुअल समायोजन की अधिक लागत

40 hours/month per team at ₹500/hour = ₹20,000/month labor overrun[1][2][3]

Time-consuming steps like document gathering and three-way matching lead to excessive manual hours in reconciliation[1][3][4].

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नकदी प्राप्ति में देरी

30-60 extra days in DSO; 20-40 hours/month manual verification per client[1][3]

Discrepancy identification and resolution in billing reconciliation prolong payment cycles, dragging time-to-cash[1][3][4].

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अनबिल्ड सर्विसेज

₹1-2 लाख monthly per client (10-20% of ₹10 लाख budget unbilled)

Budget processes overlook add-ons in influencer/PR spends, leading to revenue leakage in flexible frameworks.

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क्रिएटिव ब्रिफ अप्रूवल में देरी से अतिरिक्त लागत

₹20,000-50,000/month in overtime per team (20-40 hours at ₹1,000/hour)

Manual approval loops in creative briefs cause creative teams to wait, resulting in overtime payments and rushed production to meet client deadlines.

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