🇮🇳India

Mobile Gaming में Fraudulent Install Losses (नकली डाउनलोड से UA बजट का नुकसान)

1 verified sources

Definition

In India's mobile gaming market, particularly real money gaming apps, fraudulent user registrations represent a significant hidden cost in user acquisition campaigns. Companies spend substantial marketing dollars on paid advertising across multiple ad networks but cannot accurately identify which installs are legitimate versus fraudulent personas. This results in direct budget waste and inflated CAC (Cost of Acquisition) calculations.

Key Findings

  • Financial Impact: Proven: 50% of paid installs can be fraudulent (reference: Rummy Passion case). For a ₹100 crore UA spend, this translates to ₹50 crore in wasted acquisition spend. At industry average CPI of ₹40-100 per install, each fraudulent install represents 100% loss.
  • Frequency: Continuous, per campaign cycle
  • Root Cause: Absence of real-time fraud detection infrastructure; inability to implement sophisticated rules for distinguishing legitimate vs. fake installs; reliance on basic app store metrics without cross-channel verification

Why This Matters

The Pitch: Real money gaming apps in India waste up to 50% of UA spend on fraudulent installs due to poor fraud detection. Automation of install verification and anomaly detection using sophisticated rules eliminates this revenue leakage.

Affected Stakeholders

UA Managers, Performance Marketing Teams, CFOs tracking UA ROI, Game Developers

Deep Analysis (Premium)

Financial Impact

Financial data and detailed analysis available with full access. Unlock to see exact figures, evidence sources, and actionable insights.

Unlock to reveal

Current Workarounds

Financial data and detailed analysis available with full access. Unlock to see exact figures, evidence sources, and actionable insights.

Unlock to reveal

Get Solutions for This Problem

Full report with actionable solutions

$99$39
  • Solutions for this specific pain
  • Solutions for all 15 industry pains
  • Where to find first clients
  • Pricing & launch costs
Get Solutions Report

Methodology & Sources

Data collected via OSINT from regulatory filings, industry audits, and verified case studies.

Evidence Sources:

Related Business Risks

RBI Auto-Recurring Transaction Approval Delays & Compliance Risk

Estimated ₹50-200 per failed transaction × 20-40% monthly churn rate on ₹5,000+ subscriptions = ₹10,000-50,000/month per 1,000 active subscribers; 15-25 manual verification hours/month per compliance team

Alternative Billing API Compliance & Reporting Overhead

Estimated ₹2,000-5,000/month per developer (API integration costs, manual reporting labor ~40-60 hours/month); potential GST non-compliance penalties ₹10,000-50,000 if GSTR-2B invoice reconciliation fails

Failed Auto-Renewal Tracking & Silent Churn Gap

Estimated 5-10% of renewal failures undetected per month → revenue leakage of 2-3% MRR; for 10,000 subscribers at ₹499/month: ₹50 lakhs × 2-3% = ₹1-1.5 lakhs/month

GST E-Invoicing & ITC Reconciliation Gaps for Subscription Billing

Estimated: Manual GSTR-2B reconciliation ~80-120 hours/quarter; GST penalty risk ₹10,000-50,000 per flagged invoice batch; ₹2-5 lakhs in blocked ITC recovery delays

Request Deep Analysis

🇮🇳 Be first to access this market's intelligence