Unfair Gaps🇮🇳 India

Public Relations and Communications Services Business Guide

10Documented Cases
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All 10 Documented Cases

देरी से भुगतान और आवर्ती रिटेनर के लिए खराब AR दৃश्যमानता

₹50,000–₹1,50,000/year in working capital carrying cost (calculated @ 10% p.a. short-term borrowing rates) per ₹50,00,000 annual revenue firm

Client with ₹10,00,000/month retainer + 4 separate campaign invoices. Manual consolidation takes 10 days post-month-end. Invoice issued on day 10; client pays per 45-day terms = Day 55 cash receipt. Opportunity cost (@ 10% p.a. interest) = ₹4,583/month.

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मल्टीपल अभियान रिटेनर बिलिंग – बिना बिल की सेवाएं और कम किए गए उपचार

2–4% revenue leakage = ₹1,50,000–₹4,00,000 p.a. per firm; Lost margin ₹75,000–₹2,00,000 (assuming 50% margin)

Client: ₹10,00,000/month retainer (media relations, monthly reports, event planning). Actual work: Media crisis response (10 hrs, worth ₹2,00,000) + additional social posts (30 hrs, worth ₹60,000) delivered but not invoiced or merged into single invoice with incorrect discount applied.

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अनुबंध कर्मचारी GST और TDS डिफ़ॉल्ट

₹3,00,000–₹8,00,000/year; GST penalties 25–100% of evasion (~₹15,000–₹50,000); TDS penalty ₹500–₹1,000 per default; Interest @ 18% p.a. on unpaid amounts

Typical retainer: ₹5,00,000/month for 3–4 freelancers (writers, designers, event managers). Each contractor invoice = 18% GST. Firms often pool retainer invoices without segregating contractor vs. in-house labor, causing GST short-payment. TDS deduction missed = IT penalties + interest.

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अधिक-बिलिंग जोखिम और मैनुअल समय-प्रविष्टि त्रुटि

1–3% revenue risk = ₹50,000–₹1,50,000/year per firm; Churn risk = ₹5,00,000–₹20,00,000 (lost annual retainer value)

Retainer client dispute: Project staff logged 180 hours for 'media monitoring' but invoice consolidated 200 hours. Client audit found duplicate entries (same press mention logged twice). Overcharge: ₹2,00,000 (~₹1,000/hour). Refund claim + relationship damage.

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