🇮🇳India

MAP उल्लंघन से राजस्व हानि

3 verified sources

Definition

Unauthorized and authorized retailers violate MAP policies, causing widespread price erosion in competitive markets like appliances and electronics.

Key Findings

  • Financial Impact: ₹2-5% revenue loss due to price erosion; up to 47% drop in average advertised prices without enforcement
  • Frequency: Daily violations across e-commerce platforms
  • Root Cause: Manual monitoring fails to catch dynamic pricing algorithms and unauthorized sellers

Why This Matters

The Pitch: Wholesale appliances players in India waste 2-5% of revenue annually on MAP enforcement failures. Automation of price monitoring eliminates undercutting risks.

Affected Stakeholders

Brand Managers, Sales Directors, Channel Partners

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Financial Impact

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Current Workarounds

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Methodology & Sources

Data collected via OSINT from regulatory filings, industry audits, and verified case studies.

Evidence Sources:

Related Business Risks

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