Improper Licensing and Rights Tracking Leading to Missed Licensing Opportunities
Definition
Media-rights platforms report that poor rights tracking and lack of visibility into who controls what shares of a composition or master lead to unexploited sync and secondary licensing opportunities. Investors in music catalogs are documented as “leaving money on the table” when catalogs are not actively managed, pitched, and accurately documented for licensing.
Key Findings
- Financial Impact: SongVest notes that passive catalogs under-earn versus actively managed catalogs through lost sync licensing, re-releases, and rights optimizations; for mid-size catalogs, this routinely represents tens of thousands of dollars per year in forgone sync and licensing revenue.
- Frequency: Monthly
- Root Cause: Disorganized rights and cue data, missing chain-of-title documentation, and no centralized media-rights system make it difficult for production and catalog owners to confidently clear and pitch works, so deals are either not pursued or are delayed until the opportunity disappears.
Why This Matters
This pain point represents a significant opportunity for B2B solutions targeting Media Production.
Affected Stakeholders
Catalog Owner / Music Publisher, Sync Licensing Team, Music Supervisor, Business Affairs / Legal, Rights Management / Operations
Deep Analysis (Premium)
Financial Impact
$10,000 - $100,000+ annually in missed backend royalties for network (unclaimed PRO distributions) and audit disputes with PROs over incomplete/incorrect cue sheets • $10,000 - $75,000+ annually per agency in re-licensing costs (paying twice for same music), audit disputes with PROs, and administrative overhead • $10,000-$100,000+ per multi-territory project in legal escalation, contract amendments, territory-by-territory re-clearance, and project timeline delays (3-6 months typical)
Current Workarounds
Ad agency producers maintain loosely organized music clearance spreadsheets; email chains with rights holders; memory-based tracking of approved uses; manual invoicing reconciliation • Business Affairs Executive manually cross-references incomplete cue sheets against distributor requirements; email back-and-forth with production/music supervisor; ad-hoc tracking of unresolved rights issues; fragmented deal documentation • Business Affairs Executive manually reviews fragmented cue sheets from production; emails to external counsel for rights verification; ad-hoc contact lists of rights holders; spreadsheet-based deal tracking
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
Unreported and Misreported Cue Sheets Causing Lost Performance Royalties
Manual Music Clearance and Cue Sheet Administration Driving Excess Labor Cost
Incorrect Licensing or Attribution Triggering Costly Rework and Royalty Adjustments
Delayed Royalty Payments Due to Manual Verification and Poor Rights Data
Bottlenecks in Music Clearance and Cue Sheet Sign-off Reducing Output Capacity
Copyright Infringement and Licensing Violations Resulting in Settlements and Penalties
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