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Optometrists Business Guide

37Documented Cases
Evidence-Backed

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All 37 Documented Cases

Patient Frustration from Backorders, Delays, and Confusing Ordering

5–10% higher churn among contact lens wearers, translating into thousands of dollars of lost lifetime value per year for a typical practice (based on trade discussions of patient loyalty and online competition)

Inefficient contact lens ordering and limited inventory cause patients to experience delays, partial shipments, and multiple contacts from the practice, undermining convenience. This friction pushes patients toward online competitors and increases churn.

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Labor Overhead from Manual Contact Lens Inventory Management

$300–$1,500 per month in avoidable staff labor per location tied to manual counting, logging, and returns of contact lens inventory (based on typical staff wage rates and time estimates in trade commentary)

Manual receiving, counting, tracking expirations, and reconciling boxes consume significant staff time that does not directly generate revenue. Practices report inventory work as a persistent and unpopular burden that inflates labor costs and distracts staff from patient‑facing activities.

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Poor Lens and Inventory Mix Decisions Due to Lack of Sales Data

2–5% of annual contact lens profit lost through stocking the wrong SKUs and missing out on better manufacturer pricing tiers (industry best‑practice reports and expert commentary)

Many practices choose which contact lenses to stock or bank based on habit or sales rep influence rather than hard data on turnover and profitability. This leads to sub‑optimal mixes that either overstock slow movers or under‑stock profitable, high‑demand lenses.

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Missed revenue from out‑of‑service or miscalibrated diagnostic devices

For a 2‑OD practice performing 20 billable diagnostic tests/day at $40 each, losing 2 days/year to unplanned downtime from poor calibration/maintenance planning equals ~$1,600/year; multi‑location groups can easily lose $10,000+/year if several devices are impacted.

When core optometric devices (e.g., tonometers, autorefractors, visual field analyzers) are overdue for calibration or repair, they are taken out of service, reducing the number of billable exams or diagnostic tests that can be performed. In smaller practices this often goes undocumented or is logged only on paper, so downtime and lost test volume are not quantified or recovered.

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