High Wire Service Commissions and Fees

$15-25 loss per order (on $50 average wire order: receives ~$32-35 after fees, but flower cost + labor + overhead exceeds this). If shop processes 50 wire orders monthly, loses $750-1,250/month or $9,000-15,000/year on wire fulfillment alone. • $150-600 per corporate order; recurring: $1,800-7,200 per corporate client annually if via wire service vs. direct • $150-600 per month per account; recurring: $1,800-7,200 annually per venue account

Coordinator manually converts wire service subscription orders to direct billing; maintains spreadsheet of subscription venues with direct contact; calls venues at renewal to lock in direct pricing; uses direct payment processor instead of wire service clearinghouse • Coordinator manually maintains relationship list of hotel/restaurant contacts; calls venue managers to establish direct account relationships; WhatsApp coordination with venue contacts; maintains Excel of which venues are on wire service vs. direct • Designer manually calculates per-order profitability by subtracting wire service payout from labor estimate; designer discusses unprofitable orders with manager; designer incentivized to speed up execution on wire orders to improve effective hourly rate