Unfair Gaps🇺🇸 United States

Wholesale Machinery Business Guide

15Documented Cases
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All 15 Documented Cases

Bottlenecks from Manual Scheduling and Asset Visibility Gaps

$5,000–$30,000 per month in lost rental opportunities across a multi‑branch operation

Without real‑time visibility into equipment location and status, branches experience scheduling conflicts, double‑bookings, and idle assets sitting at one location while another turns away demand. Industry sources highlight the need for telematics, GPS, and centralized tracking to optimize equipment usage and availability.

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Incomplete Maintenance Documentation Risking Warranty and Regulatory Exposure

$25,000–$75,000 per large component failure denied under warranty plus potential fines in regulated fleets

Heavy equipment fleets must document maintenance to maintain warranties and meet safety and inspection obligations; industry guidance warns that poor documentation jeopardizes warranty assurance and increases liability. Losing warranty coverage or failing audits can convert covered repairs into out‑of‑pocket costs and trigger penalties.

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Unauthorized Use and Misuse of Rental Machinery Without Telematics

$2,000–$10,000 per month in unbilled hours, excess wear, and fuel across a mid‑size fleet

Without telematics and monitoring, customers and staff can use equipment outside contracted hours or on unauthorized sites, consuming machine life and fuel without being billed. Industry best practices promote telematics and machine monitoring specifically to track usage and prevent unnecessary operating costs.

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Lost Deals Due to Poor Availability Information and Service

$10,000–$50,000 per year in lost margin per branch from walk‑aways and churn

Customers experience delays and frustration when branches cannot quickly confirm availability or provide responsive service; rental management sources highlight responsive customer service and real‑time availability as critical to winning and retaining business. Slow or inaccurate responses cause customers to book with competitors.

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