Low Retention Churn
Definition
UA campaigns in Australia show D1 retention ~24% dropping to D7 9%, wasting install costs on non-retained users.
Key Findings
- Financial Impact: 91% user churn by D7 (AUD 3-6/install lost)[2][5]
- Frequency: Per install cohort
- Root Cause: Inaccurate funnel tracking and personalization gaps
Why This Matters
The Pitch: Mobile gaming apps in Australia lose 91% of D7 users from UA friction, equating to millions in foregone revenue. Precise attribution boosts retention.
Affected Stakeholders
Retention Analyst, Product Manager
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
UA Campaign Spend Waste
ROI Miscalculation Losses
Revenue Leakage from Mediation Discrepancies
Time-to-Cash Drag in Ad Revenue Payouts
Hidden Fees in Mediation Revenue Share
Suboptimal Network Selection Losses
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