UA Campaign Spend Waste
Definition
In mobile gaming UA, poor tracking inflates customer acquisition costs by failing to attribute installs accurately, leading to wasted ad spend on underperforming channels.
Key Findings
- Financial Impact: AUD 3-6 per install overrun[5]
- Frequency: Per UA campaign
- Root Cause: Lack of reliable MMP for attribution
Why This Matters
The Pitch: Mobile gaming apps in Australia waste AUD 3-6 per inefficient install on UA tracking. Automation of attribution eliminates this overrun.
Affected Stakeholders
Marketing Manager, UA Specialist
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
ROI Miscalculation Losses
Low Retention Churn
Revenue Leakage from Mediation Discrepancies
Time-to-Cash Drag in Ad Revenue Payouts
Hidden Fees in Mediation Revenue Share
Suboptimal Network Selection Losses
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