Fehlentscheidungen bei Kampagnenplanung durch fehlende Daten über Ehrenamtsleistung

Definition

Volunteer management software vendors for political campaigns highlight that having “everything in one place” to track volunteer engagement and service is “highly valuable” because it keeps operations smooth and expands the ability to recruit and manage volunteers effectively.[3] Australian‑oriented tools and directories (Rosterfy, SupporterBase, Capterra AU, SoftwareAdvice AU) emphasise the ability to record volunteer hours, manage roles and centralise data for decision‑making.[2][4][5][7] Where organisations lack this data, field strategy (e.g. how many doors can be knocked, how many calls can be made) is often based on anecdote rather than measurable past volunteer performance. In political organisations, these decisions directly drive where scarce paid advertising, staff time and candidate appearances are allocated. Logic: For a campaign with a field budget of, say, AUD 250.000 and a volunteer‑driven ground game, a 10–40 % misallocation due to overestimating or underestimating real volunteer capacity in key marginal seats could easily misdirect AUD 25.000–100.000 in spend (e.g. canvass staging in areas without enough volunteers, over‑staffing safe seats instead of marginals). The vendors’ repeated emphasis on time‑ and money‑saving from better volunteer data, and testimonials citing “huge” value‑add and expanded ability to recruit and target volunteers, supports the inference that poor tracking previously caused inefficient allocation of resources.[3][5][9] As these platforms are marketed specifically to political campaigns and nonprofits in Australia, the same logic applies locally.[2][6][8]

Why This Matters

The Pitch: Politische Organisationen in Australien 🇦🇺 riskieren Fehlallokationen von Werbe- und Personalmitteln im Umfang von AUD 25.000–100.000 pro Wahlzyklus, weil sie keine verlässlichen Daten aus der Ehrenamtsstunden- und Erfolgserfassung nutzen. Automatisierte Datenerfassung und Reporting über Freiwilligeneinsätze verbessert Zielkreisplanung und Budgetentscheidungen.

Affected Stakeholders

Campaign Director, Field Director, Daten- und Analyseleiter/in, Parteisekretär/in, Volunteer Coordinator

Related Business Risks