🇦🇺Australia

Kundenabwanderung durch komplizierten Buchungs- und Zahlungsprozess für Autorenveranstaltungen

5 verified sources

Definition

Many Australian author events advertised by publishers, retailers and libraries send readers to third‑party booking sites or phone‑based registrations, sometimes with separate flows for free entry vs paid tickets and extras.[3][7] General industry data for online ticketing shows significant abandonment where forms are long, require account creation or do not support preferred payment methods (e.g. mobile wallets). For book events that compete with free alternatives (e.g. online events, library talks), even modest friction can cause prospective attendees to abandon the purchase. Industry experience with local cultural events suggests 10–25% of initiated bookings fail to complete under such conditions. For a retailer or organiser promoting a series of paid author talks at AUD 20–50 per ticket with expected 100–200 attendees, losing 20–40 customers per event due to friction corresponds to AUD 400–2,000 lost per event. Over 10–20 events per year, that is AUD 4,000–40,000 in unrealised ticket revenue, plus indirect loss of book and merchandise sales that typically accompany attendance.

Key Findings

  • Financial Impact: Quantified: 10–25% booking drop‑off due to friction; for 10–20 paid events at AUD 20–50 per ticket with 100–200 expected attendees each, around AUD 4,000–40,000 in unrealised ticket revenue annually, excluding lost ancillary book sales.
  • Frequency: Ongoing, affecting every campaign that relies on external booking links, phone bookings or non‑optimised forms.
  • Root Cause: Fragmented booking experiences across publisher, bookstore and venue sites; reliance on phone or in‑person registration; lack of mobile‑optimised checkout and modern payment methods; no remarketing or abandoned cart follow‑up.

Why This Matters

The Pitch: Australian book retailers and event organisers 🇦🇺 lose 10–25% of potential author event revenue to booking friction. Streamlined, integrated ticketing with instant pay and saved details can materially increase conversion.

Affected Stakeholders

Marketing Manager, Digital / Ecommerce Manager, Event Manager, Store Manager, Authors’ Publicists

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Financial Impact

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Current Workarounds

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Methodology & Sources

Data collected via OSINT from regulatory filings, industry audits, and verified case studies.

Evidence Sources:

Related Business Risks

Umsatzverluste durch fehlerhafte Ticket- und GST-Abrechnung bei Buchevents

Quantified: 1–3% of gross ticket and upsell revenue lost or exposed, typically AUD 5,000–30,000 per year for a retailer running multiple author events; plus potential ATO penalties of 25–75% of GST shortfall on misreported ticket income.

Umsatzverlust durch begrenzte Ticketkapazität und Warteschlangen bei Buchevents

Quantified: 5–15% of potential door and impulse sales lost at high‑demand events; for 4–6 busy author events per year at AUD 10,000–20,000 gross each, around AUD 2,000–18,000 in foregone ticket and book revenue annually.

Bußgelder wegen Verstößen gegen australisches Verbraucherrecht bei Ticketverkauf und Rückerstattungen

Quantified: Potential statutory penalties under ACL up to AUD 50 million per contravention for corporations; in realistic mid‑market author event cases, forced refunds of AUD 100,000–500,000 for a cancelled or materially changed event, plus possible infringement notices in the tens of thousands and legal/advisory costs.

Delayed Consignor Payments

20-40 hours/month manual reporting; potential 2-5% revenue loss from delayed remittances

Inventory Shrinkage in Consignment Stock

AUD 5,000-20,000 annual shrinkage per store (industry standard 1-2% of inventory value)

GST Reporting Errors on Consignment Sales

AUD 2,220 minimum ATO penalty per BAS lodgement failure; 1-3% revenue leakage from tracking errors

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