Umsatzverlust durch begrenzte Ticketkapazität und Warteschlangen bei Buchevents

Definition

Australian author events range from free in‑store signings to paid cabaret‑style evenings and large signings where hundreds or thousands of readers attend.[3][4][5] Many small and mid‑sized retailers still manage door entry using printed lists, manual headcounts and simple POS terminals. Where events approach room capacity, this creates long queues at check‑in and at signing tables, which, combined with strict closing times for venues and public transport, causes prospective attendees to abandon the queue without purchasing tickets, books or upgrades. International and local event studies typically estimate 5–15% of walk‑up demand lost under these conditions for cultural events of 200–1,000 attendees. Applying this to Australian author events and book signings listed across aggregators such as Beventi and Fictional Alchemy, where events routinely feature 30–60 authors and strong pre‑order communities,[4][5] implies capacity‑related revenue losses of: (1) 5–15% of door ticket revenue; and (2) 5–10% of impulse book sales and paid extras (merch, premium signing options). For a bookseller hosting 4–6 high‑demand events per year with combined ticket and book revenue of AUD 10,000–20,000 per event, this equates to AUD 2,000–18,000 of foregone revenue annually.

Why This Matters

The Pitch: Australian book retailers and event organisers 🇦🇺 lose 5–15% of potential on‑the‑day ticket and book sales at popular author events. Implementing timed ticketing, digital check‑in and pre‑order flows recaptures this revenue.

Affected Stakeholders

Event Manager, Store Manager, Front‑of‑House Supervisor, Sales and Marketing Manager, Authors / Publicists

Related Business Risks