Erlösverlust durch fehlerhafte Erneuerung von Dauerkarten

Definition

AFL clubs set prices and rely on barcoded memberships that unlock reserved seats via ticketing platforms such as Ticketmaster and the AFL membership system.[3][6][2] Where renewal processing is handled via exported membership lists and manual price tables, typical failure modes include: (1) some existing members are not flagged as eligible in the ticketing system, so their reserved seats are held in limbo but not billed in time for early‑bird cut‑off; (2) incorrect mapping of membership categories to renewal prices (e.g. junior/senior/GA vs reserved) resulting in under‑charging; and (3) barcodes not correctly activated for the new season, meaning that members are not charged for upgrades or guest passes even though capacity is blocked.[2][3][6] Since home clubs set match prices and ticket revenue is shared between club, venue and agent, every unbilled reserved seat sells either at a lower category or not at all, directly reducing gate revenue.[3] For a typical 30.000‑Sitz‑Stadion with 8.000–15.000 members, international benchmarks for ticketing data errors (1–3 % of records) imply 80–450 seats per home game affected. At a conservative blended yield of AUD 35–50 per seat over 11 home games, this produces a logical revenue leakage band of AUD 30.000–250.000 pro Saison, of which at least AUD 50.000–150.000 is realistically preventable through automated, integrated renewal workflows.

Why This Matters

The Pitch: Sports clubs in Australia 🇦🇺 waste schätzungsweise AUD 50.000–150.000 pro Saison durch falsch bepreiste oder nicht abgerechnete Dauerkartenplätze. Automation of barcode validation, renewal pricing and payment capture eliminates this risk.

Affected Stakeholders

Ticketing Manager, Membership Manager, Head of Commercial, CFO, External Ticketing Provider Account Manager

Related Business Risks