Bußgelder wegen Verstößen gegen Preisbindung und Rabatte

Definition

Liquor licensing regimes in Australian states (e.g. NSW, VIC, QLD) commonly prohibit or tightly control irresponsible price promotions such as extreme discounts, two‑for‑one offers, or inducements that encourage rapid or excessive consumption, especially in off‑premise and on‑premise trade. These rules interact with trade practice obligations (e.g. not offering benefits that induce licensees to breach licence conditions). Because wholesale price lists, rebates, cartage allowances and promotional funding are often administered via spreadsheets and emails, wholesalers can inadvertently fund or trigger promotions that breach licence conditions at the retail level. Logical inference from published penalty ranges for liquor licensing breaches (typically AUD 1,000–11,000+ per offence, higher if treated as criminal) suggests that a medium wholesaler with 5–10 detected non‑compliant campaigns per year can easily face AUD 10,000–100,000 in fines and legal costs annually, plus lost management time responding to investigations, licence variation hearings or show‑cause notices. The risk is higher where multiple venues use the same non‑compliant promotion designed by a wholesaler’s trade marketing team, multiplying the number of chargeable offences.

Why This Matters

The Pitch: Wholesale alcoholic beverage players in Australia 🇦🇺 risk AUD 1,000–11,000+ per breach on non‑compliant discounts and promotions. Automation of price rules, approval workflows and audit trails cuts this risk and avoids repeat penalties.

Affected Stakeholders

Sales Director, Trade Marketing Manager, Revenue Management/Pricing Manager, Compliance Officer, CFO

Related Business Risks