Erlösverluste durch falsche Preisgestaltung bei Mindestpreisregelungen

Definition

The Northern Territory has implemented a statutory minimum unit price of AUD 1.30 per standard drink, explicitly targeted at cheap cask wine and similar products.[2][3] Excise on alcohol products other than wine and spirits is indexed to CPI twice a year, generally on 1 February and 1 August, and GST applies on the final sale price.[3] Where wholesalers manually maintain price books by SKU, channel and state, common issues include failure to promptly update wholesale prices after excise indexation, incomplete passthrough of MUP‑driven increases in affected territories, and inconsistent application of GST and margin on bundled promotions. Evidence from NT shows that policy‑driven price increases raised the mean price per standard drink by 37% in some interventions.[3] While that intervention was government‑mandated, similar scale increases in specific low‑priced SKUs illustrate the magnitude of value at stake when MUP or tax changes are not fully reflected in wholesale pricing. Logical extrapolation suggests that in a wholesale portfolio where 10–20% of volume is in the low‑price tiers impacted by floors, a 1–3% under‑recovery of potential price (through delays or errors) equates to 0.5–2.0% annual revenue leakage. For a wholesaler with AUD 100m in revenue, this is approximately AUD 0.5–2.0m per year in lost gross margin.

Why This Matters

The Pitch: Wholesale alcohol players in Australia 🇦🇺 are leaving 0.5–2.0% of revenue on the table each year by not systematically aligning wholesale price lists and promotions with MUP and tax‑indexed floors. Automating price‑posting against ABV, pack size and regulatory minima recovers this leakage as pure margin.

Affected Stakeholders

Head of Revenue Management, Pricing Manager, Commercial Finance Manager, Tax Manager, Sales Operations Manager

Related Business Risks