🇧🇷Brazil

Tráfego Fraudulento (Bots e Contas Falsas) em Programas de Afiliados iGaming

1 verified sources

Definition

iGaming companies pay affiliates per conversion/deposit. Fraudsters generate fake clicks and deposits using bots and stolen cards. Real player verification happens post-payout (weeks later). By then, commission already paid and chargeback liability assigned to operator.

Key Findings

  • Financial Impact: 5-15% of affiliate marketing spend wasted on fake traffic; per operator: R$100K-R$500K annually; industry-wide (Brasil iGaming): R$10M-R$50M estimated
  • Frequency: Continuous; detected in weekly reconciliation reports (2-4 week lag)
  • Root Cause: Affiliate networks lack real-time KYC verification; post-deposit behavioral analytics insufficient; payment processing (PIX/card) allows rapid fraud scaling

Why This Matters

The Pitch: iGaming operators in Brasil lose 5-15% of affiliate marketing budget (estimated R$10M-R$50M annually across industry) to bot-generated fake conversions. Pre-payout fraud detection and behavioral analytics eliminate this waste.

Affected Stakeholders

Affiliate Fraud Analysts, Finance/Revenue Ops, Compliance Officers

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Financial Impact

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Current Workarounds

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Methodology & Sources

Data collected via OSINT from regulatory filings, industry audits, and verified case studies.

Evidence Sources:

Related Business Risks

Desvio de Comissões por Interceptação de Atribução (Click Hijacking)

Lawsuits settled (specific amounts undisclosed); estimated 10-30% of affiliate commission budget diverted per compromised campaign; case study: R$50,000+ per medium-scale affiliate program annually

Shaving de Comissões (Redução Encoberta de Taxa de Revshare)

20 percentage point commission reduction per reassigned campaign; estimated R$5,000-R$50,000/month loss per active affiliate program; cumulative: 15-25% annual revenue loss

Custos de Substituição de Contas Banidas (Account Consumables) e Perda de Campanha

Account purchase costs: R$240-R$1,000 per replacement account; campaign rebuild: R$1,400-R$10,000 per campaign; blacklist testing: R$5,000-R$20,000 per month; typical affiliate loses R$50K-R$200K annually to account lifecycle costs

Links Rastreados Expirados / Inválidos (Dead Links em Campanhas Ativas)

5-10% of affiliate traffic routed to dead links; per affiliate: R$5K-R$50K monthly revenue loss; cumulative across active affiliates: R$1M-R$10M industry-wide annually

Atraso na Conversão de Tráfego em Receita (Time-to-Cash & Verificação Lenta)

Cost of working capital: 5-10 day float; affiliate carrying R$10K daily spend loses ~R$2,000-R$5,000 in opportunity cost/financing fees monthly (assuming 5% monthly cost of capital)

Penalidades por Transferências Internacionais Não-Conformes de Dados

Estimated ANPD penalty: R$500,000–R$10,000,000 per enforcement action; equivalent to 2–4 months of ad revenue for mid-market publishers

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