🇧🇷Brazil

Desvio de Comissões por Interceptação de Atribução (Click Hijacking)

1 verified sources

Definition

A leading financial brand (September 2025) settled a lawsuit where its browser extension diverted affiliate commissions by injecting referral links at checkout. Creators who drove initial traffic lost revenue to the interceptor. This fraud pattern is endemic in affiliate marketing but rarely detected until litigation.

Key Findings

  • Financial Impact: Lawsuits settled (specific amounts undisclosed); estimated 10-30% of affiliate commission budget diverted per compromised campaign; case study: R$50,000+ per medium-scale affiliate program annually
  • Frequency: Continuous; detected only when revenue anomalies trigger audits (6-12 month lag typical)
  • Root Cause: Last-click attribution model rewards final touchpoint; lack of transparent tracking APIs; affiliate networks lack real-time fraud monitoring

Why This Matters

The Pitch: Internet News and iGaming affiliates in Brasil waste millions in annual commission payouts to fraudsters. Implementation of server-side attribution and fraud detection eliminates click hijacking.

Affected Stakeholders

Affiliate Managers, Finance Teams, Marketing Directors

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Financial Impact

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Current Workarounds

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Methodology & Sources

Data collected via OSINT from regulatory filings, industry audits, and verified case studies.

Evidence Sources:

Related Business Risks

Shaving de Comissões (Redução Encoberta de Taxa de Revshare)

20 percentage point commission reduction per reassigned campaign; estimated R$5,000-R$50,000/month loss per active affiliate program; cumulative: 15-25% annual revenue loss

Tráfego Fraudulento (Bots e Contas Falsas) em Programas de Afiliados iGaming

5-15% of affiliate marketing spend wasted on fake traffic; per operator: R$100K-R$500K annually; industry-wide (Brasil iGaming): R$10M-R$50M estimated

Custos de Substituição de Contas Banidas (Account Consumables) e Perda de Campanha

Account purchase costs: R$240-R$1,000 per replacement account; campaign rebuild: R$1,400-R$10,000 per campaign; blacklist testing: R$5,000-R$20,000 per month; typical affiliate loses R$50K-R$200K annually to account lifecycle costs

Links Rastreados Expirados / Inválidos (Dead Links em Campanhas Ativas)

5-10% of affiliate traffic routed to dead links; per affiliate: R$5K-R$50K monthly revenue loss; cumulative across active affiliates: R$1M-R$10M industry-wide annually

Atraso na Conversão de Tráfego em Receita (Time-to-Cash & Verificação Lenta)

Cost of working capital: 5-10 day float; affiliate carrying R$10K daily spend loses ~R$2,000-R$5,000 in opportunity cost/financing fees monthly (assuming 5% monthly cost of capital)

Penalidades por Transferências Internacionais Não-Conformes de Dados

Estimated ANPD penalty: R$500,000–R$10,000,000 per enforcement action; equivalent to 2–4 months of ad revenue for mid-market publishers

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