Erros de Decisão em Precificação Promocional
Definition
Decision errors arise from guesswork in markdown levels, ignoring Brazilian consumer price sensitivity and tax impacts, causing suboptimal revenue.
Key Findings
- Financial Impact: 200-500 bps margin improvement possible; 2% revenue churn from misaligned promotions[1][4]
- Frequency: Ongoing promotional events and price adjustments
- Root Cause: Absence of real-time dashboards and elasticity modeling
Why This Matters
The Pitch: Brasil retail apparel firms suffer 200-500 bps margin loss from bad pricing calls. Data automation provides visibility to optimize decisions.
Affected Stakeholders
CFO, Pricing Analyst, Marketing Director
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
Perda de Margem por Markdowns Excessivos
Estoque Paralisado por Falhas em Markdown
Rejeição de NF-e por Erros em Precificação Promocional
Multas por NF-e em Compras Sazonais de Estoque
Erros de Previsão em Planejamento Sazonal
Rejeição de NF-e em Transferências de Estoque Entre Lojas
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