Aumento de carga tributária pós-reforma e imposto seletivo (PAIS)
Definition
Current effective tax burden on wine: 29.39% (including credits/debits). Post-tax reform scenario (using RFB simulation): potential 87% increase = effective rate ~54.8%. Additionally, proposed selective tax (PAIS) adds 8% on wine/spirits, plus new 20.5% inter-B2B surcharge under IVA (retail sales exempt). Combined effect: R$ 150,000–R$ 500,000 annual cost increase for mid-cap producers (assuming R$ 2M–R$ 5M annual revenue in wine segment).
Key Findings
- Financial Impact: R$ 150,000–R$ 500,000 annually (87% increase on current 29.39% burden for typical mid-sized winery); estimated 5–10% margin compression; R$ 50,000–R$ 100,000/year if passing costs to customers (volume loss at 2–5% churn)
- Frequency: Ongoing (reform effective post-2026); escalating if PAIS approved by Congress (scheduled 2027)
- Root Cause: Brazil tax reform (EC 132/2023, LC 214/2025) restructuring IPI/ICMS/PIS-Cofins into unified IVA + selective tax; wine classified as 'sin good' under PAIS; no grandfather clause for existing producers
Why This Matters
The Pitch: Wine producers in Brasil face 87% tax increase post-reform, eroding R$ 150,000–R$ 500,000+ annually in margins for mid-sized wineries. Real-time tax scenario modeling and supply chain optimization recapture 5–10% margin.
Affected Stakeholders
CFO, Supply Chain, Pricing Manager, Government Affairs
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Evidence Sources:
- https://www.youtube.com/watch?v=aZDJ8pNFlRk
- https://www2.camara.leg.br/atividade-legislativa/comissoes/comissoes-permanentes/cssf/apresentacoes-em-eventos/eventos-2025/08-07-2025-audiencia-publica-beneficio-do-vinho-a-saude/apresentacao-uniao-brasileira-de-vitivinicultura-uvibra/view
- https://upiara.net/imposto-do-pecado-e-a-ameaca-de-morte-ao-vinho-brasileiro/
Related Business Risks
Multas por não conformidade no regime de Substituição Tributária (ST)
Penalidades por erro em cálculo de MVA e base de redução ICMS
Sonegação e contrabando desenfreado em vinhos (evasão de ICMS-ST)
Multas por Documentação de Origem e Análise Inadequada
Atraso de Recebimento por Verificação Manual de Conformidade
Retrabalho de Certificados e Reclassificação de Produtos
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