Fehlende Standardisierung in der Kampagnenstrategie
Definition
Brands struggle with true lift understanding and cross-channel influence due to lack of standardization, leading to bad purchasing decisions on ad spend.
Key Findings
- Financial Impact: 5-15% wasted ad spend from imprecise targeting and measurement gaps
- Frequency: Every proposal and campaign launch
- Root Cause: Fragmented reporting structures across retail media networks
Why This Matters
This pain point represents a significant opportunity for B2B solutions targeting Marketing Services.
Affected Stakeholders
Proposal Developers, C-Level Decision Makers
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Evidence Sources:
Related Business Risks
Medienfragmentierung und Messprobleme
Steigende CPC-Kosten und längere Kampagnenzyklen
Verpasste Upsells durch ineffiziente Prozesse
Verzögerte Lieferantenzahlungen durch E-Rechnungsmandat
Betrug durch gefälschte Freelancer-Rechnungen
DATEV-Integrationsfriction Kosten
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