Medienfragmentierung und Messprobleme
Definition
94% of advertisers cite audience reach issues, 91% need better impact measurement, and 86% face cross-media challenges, leading to idle resources and delayed proposals.
Key Findings
- Financial Impact: 10-20% capacity loss per campaign due to manual handling across networks; 33% plan budget increases amid inefficiencies
- Frequency: Per campaign across multiple platforms
- Root Cause: Lack of standardization and centralized data infrastructure
Why This Matters
This pain point represents a significant opportunity for B2B solutions targeting Marketing Services.
Affected Stakeholders
Strategists, Analysts, Account Managers
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
Steigende CPC-Kosten und längere Kampagnenzyklen
Fehlende Standardisierung in der Kampagnenstrategie
Verpasste Upsells durch ineffiziente Prozesse
Verzögerte Lieferantenzahlungen durch E-Rechnungsmandat
Betrug durch gefälschte Freelancer-Rechnungen
DATEV-Integrationsfriction Kosten
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