🇩🇪Germany
Kundenabwanderung durch Lizenzkomplexität
2 verified sources
Definition
In der Werbekrise 2025 zögern Kunden bei manuellen Brand Asset Requests, was zu Budgetkürzungen und Churn führt.
Key Findings
- Financial Impact: 8-9% Netto-Umsatzrückgang pro Quartal
- Frequency: Jeden Markt-Downturn
- Root Cause: Manuelle Approval-Chains
Why This Matters
This pain point represents a significant opportunity for B2B solutions targeting Marketing Services.
Affected Stakeholders
Account Manager, Kundenbetreuer
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
Undeutliche Lizenzabrechnungen
2-5% Revenue Leakage pro Jahr
DSGVO-Verstöße bei Asset-Sharing
€20.000-€20 Mio. Bußgeld pro Verstoß
Verzögerte Lizenzrechnungsstellung
30-60 Tage verzögerte Zahlungen, 1-2% Kapitalkosten
Verzögerte Lieferantenzahlungen durch E-Rechnungsmandat
20-40 Stunden/Monat manueller Aufwand (€500-€2,000/Monat bei 25€/h)
Betrug durch gefälschte Freelancer-Rechnungen
1-5% des Zahlungsvolumens (€10,000-€50,000/Jahr bei 1M Budget)
DATEV-Integrationsfriction Kosten
15-30 Stunden/Monat (€7,500-€15,000/Jahr bei 25€/h)
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