Undeutliche Lizenzabrechnungen
Definition
In Brand Asset Management und Licensing fehlen automatisierte Systeme für die genaue Erfassung und Abrechnung von Lizenznutzungen, was zu unbilled services und pricing errors führt, besonders in volatilen Märkten.
Key Findings
- Financial Impact: 2-5% Revenue Leakage pro Jahr
- Frequency: Kontinuierlich in jedem Lizenzzyklus
- Root Cause: Manuelle Prozesse ohne Echtzeit-Tracking
Why This Matters
This pain point represents a significant opportunity for B2B solutions targeting Marketing Services.
Affected Stakeholders
Lizenzmanager, Asset Manager, Finanzabteilung
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
DSGVO-Verstöße bei Asset-Sharing
Verzögerte Lizenzrechnungsstellung
Kundenabwanderung durch Lizenzkomplexität
Verzögerte Lieferantenzahlungen durch E-Rechnungsmandat
Betrug durch gefälschte Freelancer-Rechnungen
DATEV-Integrationsfriction Kosten
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