Kundenabwanderung und Auftragsrückgänge durch verlängerte PPAP-Genehmigungszyklen
Definition
OEMs plan product launches on fixed timelines. PPAP approval is a critical path item: approval must complete before purchase order release and tooling investment. Suppliers with slow approval cycles miss order windows, forcing OEMs to use alternative suppliers or delay launches. Lost contracts compound: a single lost platform (e.g., new VW model generation) may represent €2M–€10M in multi-year revenue. Suppliers also experience increased freight costs due to compressed delivery schedules when approvals are delayed.
Key Findings
- Financial Impact: €50,000–€500,000 per lost order or delayed launch (typical platform: €2M–€10M multi-year revenue); 2–5% of annual revenue at risk for suppliers with poor PPAP performance
- Frequency: Per new product launch or design change cycle (quarterly to semi-annual for typical suppliers)
- Root Cause: Long approval cycles create uncertainty; suppliers cannot offer reliable delivery commitments; OEMs have multiple supplier options with faster approval track records
Why This Matters
This pain point represents a significant opportunity for B2B solutions targeting Motor Vehicle Parts Manufacturing.
Affected Stakeholders
Sales, Supply Chain Planning, Customer Quality Management
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
Produktionsstillstand durch verzögerte PPAP-Freigabe (Time-to-Approval Bottleneck)
Produktionsausfälle durch JIT-Lieferengpässe
Kapazitätsverluste durch Engpässe in Kanban-Systemen
Qualitätsmängel und Nacharbeiten in JIT-Produktion
GoBD-Verstöße durch fehlerhafte EDI-Aufzeichnungen
Kapazitätsverluste durch lange ECO-Bearbeitungszeiten
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