Kundenabwanderung durch Identverifikationsreibung
Definition
Kunden verlassen Warenkorb bei komplizierten Identprozessen (NFC, Videochat, PostIdent). Automatisierte Lösungen wie Jumio oder eID reduzieren Drop-off-Raten signifikant.
Key Findings
- Financial Impact: 15-30% Conversion-Verlust; €50-200 pro abgebrochener Transaktion
- Frequency: Bei jedem Onboarding/High-Value-Order
- Root Cause: Veraltete Verifikationsmethoden (POS, manuelles Video) statt automatisierter eID
Why This Matters
This pain point represents a significant opportunity for B2B solutions targeting Online and Mail Order Retail.
Affected Stakeholders
E-Commerce Manager, CXO, Conversion Rate Optimizer
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
Verzögerte Zahlungsfreigabe durch KYC-Prüfungen
Betrug durch Identitätsdiebstahl im E-Commerce
GwG-Verstoßstrafen bei KYC
Inventurshrinkage durch Sync-Lücken
DSGVO-Verstöße in Payment Authorization
Kundenabwanderung durch Preisinkonsistenzen
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